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Women TIES Mohawk Valley Luncheon

  • 17 Apr 2015
  • 11:30 AM - 2:00 PM
  • Chesterfield's Restaurant, Utica

Women TIES Mohawk Valley Luncheon “Using Referral and Traditional Marketing to Increase Your Customer Base”

By Donna on March 11, 2015No Comments


Michelle Shauger, Regional Vice President Primerica & Tracy Chamberlain Higginbotham , President of Women TIES 

When: Friday, April 17, 2015
Time: 11:30 a.m. – 2 p.m.
Reservations due:  April 15
Chesterfield’s Restaurant, 1714 Bleeker Street, Utica, NY

Reservations due:  April 7
Cost:  $29.00  (Lunch, Speakers, Inspiration, Networking

To Register go to:

The saying “It’s not what you know, but who you know” is the premise behind referral marketing. It is based on the idea that customers will trust the recommendations of their friends, family and colleagues more than a commercial or promotional flyer. Successful women entrepreneurs are using a combination of referral marketing in conjunction with traditional marketing to really make their companies appeal to more consumers in 2015.

At the Women TIES Mohawk Valley Luncheon “Using Referral and Traditional Marketing to Increase Your Customer Base,” Michelle Shauger, Financial Planner with Primerica and Tracy Higginbotham, Founder of Women TIES, LLC will cover tips on both referral marketing and traditional promotion to increase your outreach and client numbers. This is the perfect program to attend after a long winter of stalled sales. Learn how to warm up your sales perspective and prospects with this presentation.

At the end of the program, Women TIES will give away a special marketing package valued at $1,000 to one lucky winner to get their spring sales rolling.

About the Presenters

Michelle is a Regional Vice President and registered investment advisor who has been teaching clients, training representatives, and providing financial education and seminars for 13 years. Her focus is to empower, teach, and train individuals to become millionaires and six figure earners through financial education and business ownership. Her passion is empowering people to radically improve their financial life by applying these principals.

Tracy Chamberlain Higginbotham has been promoting supporting and connecting women entrepreneurs the past 20 years. Through her company Women TIES, she helps women market their companies through their statewide platform and path. Higginbotham is experienced in promoting events, pitching stories to media and getting her clients exposure. Her company Women TIES offers 22 PR Tools members use year round to brand their name to increase their visibility and sales


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