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Women TIES Mohawk Valley Summer Event Branding-The Heart and Soul of a Business"

  • 06 Aug 2013
  • 11:30 AM - 2:00 PM
  • Chesterfield’s Restaurant, 1713 Bleeker Street, Utica NY

Women TIES Mohawk Valley Summer Event
“Branding – The Heart and Soul of a Business”
Sponsored by Mohawk Valley GIS and Betty Able-Jellenich of Pondras Homes  & Hearth Realty  


At this special summertime Mohawk Valley event, Rochester woman entrepreneur and Utica native Jeannine Papelino, Creative Director and Information Management Specialist, who founded the design firm, IntreXDesign & Associates in 2000, will highlight how corporate America manages their brand, message, and identity and will show attendees ways their businesses can do the same. The program will focus on the difference between brand and identity, how new businesses can build an identity, how an existing business can maintain their brand, what techniques can strengthen a brand and how to know when to "rebrand."                               

Jeannine has over a decade of experience in graphic design as well as a Masters Degree from Syracuse University. Jeannine designs logos, brochures, flyers, websites, newsletters, campaigns and promotional material for both print and electronic marketing material. Through her entrepreneur spirit she guides her clients through developing the right marketing message and imagery for their business.


$29 includes Sales Tables, Promotion, Education, Inspiration and Strategic Networking Reservation by August 3 at or 315-708-4288


© Mohawk Valley Business Women’s Network

PO Box 512, New Hartford, NY 13413


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